The Enterprise brand ranked highest in this year’s study and excelled in all six factors: costs and fees, pick-up process, rental car, return process, reservation process, and shuttle bus/van. This is the eleventh time that the Enterprise brand has received the highest score (in 2004, 2005, 2006, 2007, 2008, 2009, 2010, 2012, 2014, 2015 and 2016).